There is a fascination trend according to fast-company. They call it : the radical simplification of everything.
According to their article, The only companies or products that will succeed now are the ones offering the lowest possible level of complexity for the maximum amount of value. We couldn’t agree more. A while ago there was a buzz word called: minimalism and while it is still around, simplicity is not necessary synonymous although it is related. Just like minimalism, simplicity requires a higher level of understanding to create an effective product or experience.